About:
Balancing art and commerce to bring brand narratives to life, creating beautifully crafted, strategically driven environments that engage consumers, inspire organisations, and drive business performance.
Specialising in brand and creative innovation across experiences, windows, and visual merchandising.
Translating brand vision into iconic expressions and shaping the visual identities of global luxury houses including Louis Vuitton, Ralph Lauren, Burberry, and most recently Fendi.
Windows:
Specialising in the end-to-end creation of bespoke and global window concepts that articulate brand narrative through creative vision, emotional engagement, clarity and impact.
From creative direction and design to production and rollout, bespoke and global window campaigns are developed to ensure consistent storytelling across flagship, special and event windows worldwide.
This includes the development of crafted prototypes, technical guidelines, production toolkits and installation direction.
Harmonising creativity with commercial objectives to elevate product visibility.
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Visual Merchandising:
A visual merchandising philosophy that interweaves art and commerce to create environments that inspire, engage, and convert.
Defining global VM standards across showrooms, retail, and digital commerce touchpoints, alongside the creation and styling of monthly digital assets, styling & giudelines that support brand and product storytelling.
Creating a seamless customer journey from online inspiration to in-store experience. cohesive brand worlds
This strategic, detail-led approach strengthens brand consistency, clarity, and commerce
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